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Coffee Prices Surge as Trump Threatens Brazil With 50% Tariffs | Bloomberg The Pulse 07/10
Donald Trump’s threat to impose 50% tariffs on Brazilian goods sent the country’s currency plunging as the US leader sharply escalated a dispute with Latin America’s largest nation and leftist leader Luiz Inacio Lula da Silva. In an interview on The Pulse with Francine Lacqua, Giuseppe Lavazza, chairman of Italian roaster Lavazza said the tariffs could lead to coffee prices in Brazil rising "quite a lot".
Meanwhile, Trump said the US would begin levying a 50% tariff on copper imports from Aug. 1, confirming a move that will hurt American producers of everything from automobiles to appliances. The higher-than-expected levy was signaled by Trump in comments to reporters on Tuesday, but the president took to Truth Social late Wednesday to confirm the start date — and blamed previous administrations for the decline of America’s copper clout. Copper traders racing to get cargoes into the US are looking to shift deliveries into Hawaii and Puerto Rico to cut shipment times, as Trump’s tariffs threaten to slam the door on a hugely profitable arbitrage trade that has gripped the industry for months. New York futures spiked to a roughly 25% premium over international benchmark prices in the wake of Trump’s initial announcement on Tuesday, which means traders who can deliver metal into the US before the new levies stand to capture an even larger profit — or face big losses if the clock runs out.
Today's guests: Grace Peters, JPMorgan Private Bank Global Investment Strategy Co-Head, Henry Fernandez, MSCI Chairman & CEO, Patrice Louvet, Ralph Lauren CEO, Giuseppe Lavazza, Lavazza Chairman.
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"The Pulse With Francine Lacqua" is all about conversations with high profile guests in the beating heart of global business, economics, finance and politics. Based in London, we go wherever the story is, bringing you exclusive interviews and market-moving scoops.
Chapters:
00:00:00 - The Pulse With Francine Lacqua
00:01:35 - Brazil Assets Plunge After Trump Hikes Tariff Rate to 50%
00:04:45 - Grace Peters, JPMorgan Private Bank Global Investment Strategy Co-Head
00:11:50 - Trump Says 50% Tariff on Copper Imports to Take Effect August 1
00:17:51 - Henry Fernandez, MSCI Chairman & CEO
00:30:01 - Patrice Louvet, Ralph Lauren CEO
00:34:03 - Mideast Oil Giants Weigh in on OPEC+ Output Hike
00:39:29 - Arabica Prices Halt Recent Slump
00:42:00 - Giuseppe Lavazza, Lavazza Chairman
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Published Jul 10, 2025
